Joel Sampson, Senior Associate at HASSELL who worked with a design team across the Singapore and Shanghai HASSELL studios on the project, describes the design process. “Following on from the success of the Sydney and Melbourne Stylecraft showroom designs by HASSELL, we were very conscious that the showroom needed to be kept within the Stylecraft showroom aesthetic, yet with its own distinct Singaporean identity. Split across 4 levels, we have created a series of moments throughout the showroom that capture each individual area’s unique identity. One of these moments is a circular puncture, linking and framing the moment of entrance to the moment of exit. Dramatic half-moon shaped velvet curtains, designed to frame furniture settings grounded by the Stylecraft rugs collection, act as a moment of impact upon entering the showroom. All of the spaces are linked together through the main showroom floor, referred to as the social heart. This is a large open space that has a range of small alcoves and central kitchen. This area is peppered with terracotta tiles, a typical finish used throughout street paving in Singapore, providing the showroom with a local identity.”